Dancehall Queen Carlene and Shaka Demus wearing Dancehall Fashion Photograph by Dexter Fletcher.
Back in the day, fashion played an integral role in dancehall culture, with Magnum Sting being one of the premier annual events to showcase the most outrageous fashion and signature styles as females looked forward to turning heads in risqué, “bare as you dare” outfits.
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This spectacular display of fashion will be revived at Magnum Sting 2014. The event’s promoter, Supreme Promotions, has decided to turn the spotlight on the patrons this year by providing red carpet paparazzi entry, awards for those best dressed, and reduced entrance fees.
According to Sting boss, Isaiah Laing, the kings and queens of dancehall fashion can go all out, as the limelight awaits them at Jamworld.
“We will be issuing awards for the best dressed male and female. The entrance price will be lower than what it was last year, so it’s a definite give back to the people who really make the show what it is today,” he said.
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The organizers further said that every year, performers place more emphasis on their ‘Sting ensemble’, even more so than any other event they may be booked for.
This will not go unrecognized as they will be eligible for the awards: Best-dressed Male and Female artistes. The audience will select these winners, voting using their cell phones.
Sting director, Howard McIntosh, insists that, “The focus will be on the fan experience, to ensure that patrons are excited and happy at Magnum Sting 2014.