DANCEHALL STAR TEEJAY HIT SINGLE “DRIFT” PICKS UP STEAM AT URBAN RADIO
Song Reaches 20m+ listeners at radio, 28m+ global streamers and 129m+ TikTok viewers
Teejay, the rising dancehall star hailing from Montego Bay, Jamaica, has had a whirlwind of success with his latest single “Drift.” The massive banger, produced by Panda/DJ Mac/Topbraff Music, has been dubbed the song of summer and is turning into the anthem of 2023 as the momentum continues to build.
The song is now picking up major steam on U.S. radio with over 3.3K+ spins to date and added to rotation to over 75 stations across the nation at both Urban and Rhythmic formats, reaching an audience of 20+ million. Currently, the song has raked in 129 million + TikTok views for its popular dance and has received more than 28.8 million + global streams. It can be heard bumping through the cars and clubs from Kingston to Miami to NYC to London to Lagos and any Caribbean diaspora in between.
Everyone from Burna Boy to Cardi B and Offset has been seen dancing to his explosive viral TikTok hit. This week, the track holds the #3 spot as the Most Shazamed Song in NYC and peaked at #1 the same week DJ Funkmaster Flex summoned Teejay to the Madison Square Garden’s stage to perform his anthem in front of a sold-out 20,000+ crowd for Hot 97 & WBLS Hip Hop Forever Concert in Manhattan on Sept 15.
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Last Wed (Sept 20), Teejay dropped a new visualizer for “Drift” (watch). Directed by Jedi Productions, this eye-catching spectacle highlights Jamaica’s underground Drift car competitions and bike culture. It follows Teejay’s official music video for “Drift,” which has surpassed over 10m+ views since its release at the start of summer.
Teejay “Drift” Official Visualizer September 2023
Speaking on the virality of “Drift,” Teejay explains he stepped out of his comfort zone to pen the buzzing dancehall single, “You know, it’s pretty simple to explain. It’s not that lyrical because I realized people only want a melody and something to dance to nowadays. I got the beat from Panda the Producer and wrote it in less than an hour.”
In June 2023, Teejay signed to Warner Records and is gearing up for his debut EP I Am Chippy, executive produced by multi-platinum Jamaican artist Shaggy. The Grammy-winning “Boombastic” icon is a major player in his corner. He featured Teejay on his most recent single “Gyal Dem Time,” and the two performed the track at 2023 BET Awards (watch) over the summer.
