World Boss Vybz Kartel launched his highly anticipated STR8 VYBZ Rum Portfolio on November 6 at Downsound Records, in Jamaica.

Vybz kartel did it again and went back to one of his favorite business ventures :RUM ! STR8 VYBZ Rum launch showcased the versatility of the portfolio, the line’s perfect balance of flavors and strength in each blend and the live event included product tastings, deejay performances, and influencer appearances.

The STR* VYBZ RUM collection so far consists of four different signature rums designed to capture the energy of dancehall culture. Each of Kartel’s new rum category is named after a chart-topping Kartel’s hits such as Fever (Overproof Rum), Electric (White Rum), Ramping Shop (Enhanced Rum) and Unstoppable (Dark Rum).

The Kartel’s songs giving the name to the spirits have also the full lyrics printed on the back of the bottle!

Kartel’s liquor collection is poised to start a revolution to  the spirits market, offering unique blends for every occasion.

For Addi, developing STR8 VYBZ was as natural as writing his next hit — pouring all his creativity and passion into this project and every detail linked to it to ensure it resonated with fans as authentically as his music does.

Kartel’s artistic vision it’s one with dancehall culture’s revolutionary spirit of resistance – breaking rules, pushing boundaries, and embracing freedom – resulting in a line that embodies the rebellious nature of the dancehall scene, the boldness of Kartel’s music, and the vibrant energy of Caribbean life.

VYBZ KARTEL ALSO LAUNCHED HIS OWN LINE OF FIRE VYBZ CRUSH GRABBA AND SMOKING PAPERS, DEDICATING ALSO A NEW SONG TO PUFFING VENTURE, CHECK IT OUT HERE

Speaking about his latest creative venture, Vybz Kartel said, ‘STR8 VYBZ is more than just a rum; it’s a movement. Each bottle embodies the energy and passion of my music, and the spirit of the culture I represent. Get ready to feel the vibes.’

His dedication to the craft was clear in every detail – from the blend profiles to the packaging, all blended to reflect his iconic creative prowess. STR8 VYBZ is produced and bottled by The House of Angostura Distillers in Trinidad and Tobago and is distributed exclusively by Caribbean Producers Jamaica Ltd (CPJ).

This rum venture represents more than just a business move for Kartel, since it blends Jamaican culture with  spirits, further solidifying his legacy as a global cultural icon.

STR8 VYBZ is also endorsing partnerships and collaborations with local, regional, and international mixologists, influencers, and event spaces.

The STR8 VYBZ collection is now available through select retailers and online platforms in key markets, including Jamaica, Barbados, Bahamas, Guyana, St Lucia, Trinidad and Grenada.

For Kartel, STR8 VYBZ is more than a celebration of Dancehall; it is another way of making the Dancehall culture accessible to the world through a new product poised to become global in the Caribbean markets, and an invitation to embrace Kartel’s spirit.

Vybz Kartel dropped a new tune at the beginning of October 2024 titled ‘White Rum’ (Special), play the official audio below and grab the track via the Apple Music banner posted on this page.

Vybz Kartel ‘White Rum’ (Special)