World Boss Vybz Kartel knows how to stay always near the heart of his fans, despite the tribulations and the many years behind bars!
The Jamaican dancehall superstar debuted a new tune titled “Fire Vybz (Crush Grabba)”, click here for the full song and lyrics, which celebrates the launch on the market of his smoking line called “Fire Vybz”.
Vybz Kartel “Fire Vybz (Crush Grabba)” Adidjahiem Records 2024
Vybz Kartel Fire Vybz consists in several smoking products such as King Slim Unbleached smoking papers, smoking wraps, a crush grabba Fire Vybz mix in foil paper as well as also vape liquids!
It’s the maddest thing for his smokers fans you know, now you can blast your favorite Worl’ Boss tune while puffing, wrapping, smoking and vaping your thoughts away with all the things custom made with Kartel’s face on it! Really a genius move, since most of Kartel’s listeners indulge on the matter.
Vybz Kartel Fire Vybz smoking line is made in France and distributed and sold already in Jamaica at Palmer’s Groceries 2A Seaward Drive Kgn 20.
This is not the first time Vybz Kartel borrows his name outside of the music realm and gets down to business. From Rum and condoms with Corey Todd, his own skin line called OH!, to the controversial Cake Soap, Kartel has always been multi tasking!
Vybz Kartel has proven to be a savvy entrepreneur with ventures spanning various industries, including music, publishing, merchandising, real estate, and media.
Despite legal challenges and his incarceration, he continues to influence and contribute to the dancehall scene and Jamaican culture through his business endeavors and music. His ability to diversify his income streams has ensured his lasting impact on both the music industry and the business world.
For his old & new fans, here’s a full summary of Vybz Kartel previous and current business endeavors.
1. Vybz Kartel Music Production and Record Label:
– Adidjahiem Records: Vybz Kartel founded his own record label, Adidjahiem Records, which has been instrumental in producing and releasing numerous hit songs. This label has helped to launch the careers of several other artists in the dancehall genre.
– Portmore Empire: He also created the Portmore Empire, a collective of dancehall artists under his mentorship, known also as Gaza. This group included artists such as Shawn Storm, Tommy Lee Sparta, Popcaan, Jah Vinci, Blak Ryno, Gaza Slim, Lisa Hyper, and more, who have gone on to have successful careers.
2. Vybz Kartel Book Publication:
– Voice of the Jamaican Ghetto: In 2012, Vybz Kartel co-authored a book titled “The Voice of the Jamaican Ghetto” with Michael Dawson. The book provides a raw and unfiltered look at life in Jamaica’s ghettos and offers Kartel’s perspective on various social and political issues affecting the country.
The book quickly became an Amazon’s Best Seller and at missgaza we sold it for many years and even shipped it to the prestigious Princetown University.
3. Vybz Kartel Merchandising and Products:
– Daggering Condoms: Kartel launched his own line of condoms branded as “Daggering Condoms,” capitalizing on with his popular dancehall track “Daggering.”
Vybz Kartel “Daggering” (Bruk It Off)
– The Cake Soap: Vybz Kartel ventured into the beauty and personal care industry with the controversial “cake soap” and dropped a viral song titled “Cake Soap”, when he launched the product on the Jamaican market.
Vybz Kartel popularized the use of cake soap for skin lightening and he frequently mentioned it in his lyrics and interviews he would use his own cake soap, showing a visible lighter skin complexion that sparked conversations and controversy.
Vybz Kartel “Cake Soap” Adidjaheim/Notnice Records Official Audio
–Street Vybz Rum: In partnership with his manager, at the time, and businessman Corey Todd, Kartel released a line of rum called “Street Vybz Rum.” ( which inspired the still trending Street Vybz Riddim from Notnice Records! ) This product gained popularity in Jamaica and the Caribbean before the partnership dissolved in 2011, only to be revived later.
4. Vybz Kartel Real Estate and Investments:
Real Estate: Vybz Kartel has invested in real estate, owning various houses in Jamaica, although specific details about his holdings are not widely publicized. His investments in property demonstrate his interest in building wealth beyond his music career.
He was also a owner and a partner in the running of popular nightclub The Building in downtown Kingston, with Corey Todd.
5. Vybz Kartel In Television and Media:
-Reality TV Show: Vybz Kartel was involved in the creation of a reality TV show called “Teacha’s Pet,” which aired in 2011. The show focused on his search for love and featured various contestants vying for his affection. It was a hit in Jamaica and among dancehall fans worldwide.
Of course Kartel dropped a viral tune and official music video, “Teacha’s Pet”, that quickly became viral! Watch it below.
Vybz Kartel “Teacha’s Pet” Official Music Video
6. Vybz Kartel’s Fragrance & Skin Line OH!:
OH! Fragrance: Vybz Kartel launched a line of fragrances called “OH!,” which included colognes and perfumes for both men and women. This venture added to his diverse portfolio of businesses. OH! included a full skin line that was about to be fully launched and developed shortly before his long arrest.
7. Vybz Kartel Clothing Line VK Line:
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