ETANA AND VYBZ KARTEL CONNECT IN “BABY O” OFFICIAL VIDEO
PAMOJA ALBUM SET FOR JUNE 11 RELEASE VIA FREEMIND MUSIC
WATCH “BABY O (FT. VYBZ KARTEL)” OFFICIAL VIDEO
“…a bold project…” – FADER
Queen of Reggae Soul, Etana, has released the official video for “Baby O (ft. Vybz Kartel).”
The highly anticipated visual for her first collaboration with Vybz Kartel dropped today on Etana’s YouTube channel, and was met with immediate praise from fans and media alike.
Trendsetting music, style, and culture outlet The FADER was quick to acknowledge the creative approach taken to marry the “Afropop-tinged jam” and “laid-back clip.”
Directed by Wikid Media, and filmed on Etana’s and Kartel’s native island of Jamaica, the brand new video offers a cinematic exploration of love and relationships, with the vibrant colors of Kingston and Ocho Rios serving as the backdrop.
Dance, music, art, and nature take center stage here, as Etana, who has been causing a stir as of late with her glamorous new look, delivers breathtaking performances from picturesque settings while she conjures the object of her affections.
The Worl’ Boss, as Vybz Kartel is notoriously known, even makes a surprise animated cameo to sing out his uncharacteristically wholesome verse.
“The concept for the ‘Baby O’ video was to creatively express love in all of its various forms. We wanted to showcase the beauty that emanates from the different relationships in our lives,” Etana explained.
As posted here which the music single released earlier this month, is the second offering from Etana’s forthcoming album Pamoja, which she announced will be released on June 11th via her own record label, Freemind Music.
BABY O – ETANA FT VYBZ KARTEL OFFICIAL MUSIC VIDEO
“Baby O” is the follow-up to the explosive debut single “Proppa,” which features Ghanian international superstar Stonebwoy.
LISTEN “BABY O (FT. VYBZ KARTEL)” SINGLE POSTED WITH LYRICS HERE
“Had a great time shooting the video. It was a big set filled with a lot of talented people, different family structures, couples, and friends, who all came to portray the message in song,” continued Etana.
“Pamoja means together and it’s the title of my eighth studio album. It’s packed with 14 sweet tracks for my fans and music lovers to jam to. I gave you ‘Proppa’ featuring Stonebwoy and now you have ‘Baby O’ featuring Vybz Kartel. Watch the video and experience another piece of Pamoja!!!!
Listen, watch, stream and share with everyone you know. Stay ready!! There is so much more to come! Thank you for all the love you give, I love you right back,” she added.
While Etana’s music and style have always been heavily influenced by African culture, it’s clear on this new project, her 8th studio album, that she has made an even more decisive effort to highlight that connection.
The upcoming album Pamoja, which means “together” in Swahili, features guest vocalists from Nigeria, Tanzania, Kenya, Zambia, and Ghana.
