Last night social media began to buzz as it was announced that Vybz Kartel & rising female songstress Toian released their new music video titled for their collaborative dancehall single ‘Ice Queen’.
Honestly this is one of the best video products out there that has been released since World Boss incarceration, because of the way some original Addi‘s footage were used, without using an actor trying to impersonate him and blending all them well together with the visuals related to Toian‘s part.
The single ‘Ice Queen’ produced by TJ Records has garnered already over half a million views on YouTube prior to the release of the official video, therefore the anticipation for the video was definitely there.
With a very futuristic and imaginative graphical setting the video shows a couple (Toian and Vybz Kartel) discussing the infidelity of their relationship and lack of attention he is giving her in their relationship, which results in an ‘ICE QUEEN’ type mentality.
Throughout the video you see Toian and Vybz Kartel having a conversation, where he is basically asking why the cheating and she is saying ‘You Deserve it”.
For many females they are able to relate to the feeling of neglect during their relationship, which can result in her trying to fill the void by dating someone else.
The creative concept & direction of the video was from Sean Alaric of Class One. The visuals are very pleasing to the eyes and compliments the catchy melody of Toian and Vybz Kartel throughout the single.
Toian who is currently promoting several singles is looking forward to setting up her promotional tour and will be in a neighborhood near you soon.